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Interesting Industry Quotes
"If your target audience isn't listening, it's not their fault, it's yours."
› Seth Godin, Small is the New Big
IntraSee's Take ...
What is fascinating about this quote is that if you place it next to the two following pieces of research data, a pattern will begin to emerge.
"More than 90% of employees don't understand their company's strategic goals."
› Norton/Kaplan
"Over 80% of a typical workforce is disengaged."
› Towers Perrin Global Workforce Study
What's crystal clear is that organizations are not communicating effectively with their employees. Usually this is because they don't have the tools that connect the experts with their audiences. The result is either too much information, such that nobody can absorb it, or too little information, in a misconceived attempt to avoid information overload.
There is a solution for this particular problem. Using Web 2.0 principles applied to a smart means of communication, a balance can be found for meeting all the criteria for a successful communications strategy.
At IntraSee, this is a problem we see time and time again, and we know how to fix it. Likely you already have the tools in place and just need some help to get you on track.
Please contact us to find out how, and we'll be happy to oblige. contact@intrasee.com
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